Every small business needs a strong website marketing strategy. The Internet has drastically changed the way that most businesses build and promote their brands as more and more consumers are engaging with brands online before making a purchase. According to Business Insider, 40% of consumers are heading to the search engines to get more information as they make their purchasing decisions. This should come as no surprise given that Google gets over 100 billion searches each month. What does this mean for your business? If you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you may be missing out on valuable opportunities to reach and engage your leads online. Or maybe your website isn’t fit to handle the strategy you do have in place. Check out your website’s performance with our free website analysis now. It only takes a few seconds that could save you a lot of money. Below, we’ve created a step-by-step guide to creating an effective website marketing strategy for your business. By following the process below, you’ll be on your way to developing an integrated digital marketing strategy for attracting, engaging, and converting more leads over time.