Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google…
Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites,…
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F.…
The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The…
This article gives a step by step breakdown of how they uncovered a huge SEO opportunity. KEYWORD RESEARCH The first step in any SEO journey is keyword research. Put yourself…
Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part…
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Someone telling you that you need to add synonyms…
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within…
In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content,…
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing -- particularly on neighboring markets such as…
