PPC optimizations are critical to improve your paid search advertising campaigns' performance. First, what exactly is PPC optimization? PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we…

To get ahead of the inevitable transition in Google Ads, we cover how to switch from Dynamic Search Ads to Performance Max Change is the only constant, especially in digital advertising –…

Google’s John Mueller offered advice about the use of Google Sites for SEO, downplaying the usefulness of Google Sites for SEO. Google Sites Google Sites is a website creation service…

When a channel like PPC is responsible for driving quality leads but fails to do so, it’s easy to panic or place blame. As a PPC manager, nothing feels better than…

Join this webinar and learn the positive effects of AI on reputation management, and how you can use it to your and your clients' advantage. Staying ahead of the curve…

Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. Google announced today it’s launching a new pilot program to provide enhanced…

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence…

Explore the Local Visibility Index (LVI) results and understand the cost implications of not meeting localized marketing standards. A localized marketing approach can unlock significant growth potential for your business…

Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. Google has published an updated version of its annual…