Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine…
The year 2020 was when the world truly 'discovered' YouTube. People had 'time on their hands,' which led to a sharp upswing of new YouTube creators. From a spike in…
1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it's…
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage…
One of the best ways by which you can grow your Instagram account and create a following that converts is to understand and take advantage of Instagram analytics. Of all…
As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular…
Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for…
It seems like every day I read about a new brand creating an influencer network. Whether they’re taking an opt-in approach or inviting advocates to participate based on their own…
There are many agile methods and practices available. I realised this back in 2010 after struggling to get the expected benefits from Scrum and doing some deeper research. This led…
There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers…
