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Abishek GM (Kev)

This Is What Bark.com Said About Us...

This Is What Bark.com Said About Us…

By | Networking Bizz News

If you haven’t considered working with an agency for your company yet…

Here’s what you should know…

Instead of hiring someone in-house and training them for weeks…

You could rely on an agency and have them do all the professional work for you.

That way, you won’t waste time micromanaging more people…

You’ll spend a lot less paying an agency than a full-time worker…

And you’ll have more confidence in a team that already has the latest tools to help you achieve your goals faster.

For example, it’s better to rely on a website designer to build your website for you (if you don’t know a thing about websites).

When you use someone else’s expertise, you can spend time focusing on your best.

Instead of wasting time trying to figure things out on your own.

And you can ensure the quality of your website will be great since professionals will handle it.

The same goes for SEO services too…

If you don’t have the proper resources in-house to help you increase your SEO…

You should consider letting an agency take over and speed up your success.

Because the sooner you can make improvements, the more results you’ll see.

Imagine when more customers start to notice your business more because your SEO ranking increased…

That would be well worth the time and money spent for a greater ROI.

And if you’re not sure where to look for to work with the right agency…

We always recommend finding an agency that has proven they have experience in the field (and some credibility helps too).

Like Networking Bizz, our team works hard to earn our recognition.

Because we would like our clients to continue trusting us…

And we sure proved our dedication when we achieve the certificate of excellence again from Bark.

Here’s a look at how the badge looks:

Excellence

You see, Bark.com is a reputable platform where business owners can find the right agencies to work with.

And we won our award by building up our reviews, responding in time, and completing our profile so that visitors can learn more about our performance.

So if you think you need extra help from an agency instead of interviewing candidates until you find the right people to hire…

Why not just let Networking Bizz handle all your marketing matters?

We’re confident about helping your business grow in 2020!

So if you would like a free consultation from us today…

You can reach us at +1(213) 792-4577.

Talk to you soon 🙂

 

Networking Bizz: Making A Mark In Digital Advertising

Networking Bizz: Making A Mark In Digital Advertising

By | Networking Bizz News

With a change in the world of marketing, traditional marketing method has been outdated. Digital marketing has now taken center stage and is reaching audiences on a larger scale.

In this tough and demanding market, Networking Bizz was bestowed with the honor as one of the best advertising digital marketing agencies for the year 2020 in Pasadena, California.

At Networking Bizz, have a history of 20+ years of experience. We are a full-service digital marketing agency with a team of creative heads, developers, and strategists.

Recognitions

Other than being one of the best advertising marketing agencies for the year 2020 in Pasadena, we have received additional honors like:

  • 3 Best Rated Website Design Firm in Pasadena.
  • 2017-2018 Upcity Top 29 Website firms in the whole of Los Angeles.
  • Our website design projects featured in reputable publications like LA Weekly, Shopify Experts featured sites, etc.

Networking Bizz is proud of all the recognition we have received as a company because of our hard work and expertise.

Our Services:

There are 4 central core digital marketing services that we provide. The concentration on these services has made us that best at what we do:

 

  1. Website Design/Management
  2. E-commerce Design/Mangement
  3. SEO Management
  4. Google Ads Management

We follow a no commitment and no-contract policy to show how confident we are of our expertise.

Web Designing:

We are among the top website design company in the US. We take the clients’ ideas and help bring out the best. Features like planning, development, design, building, SEO, and management all come under the website design package.

E-Commerce Stores:

E-commerce marketing is generating sales by creating awareness of the products on online platforms. Our company has an edge on this because of our partnership with Google ads and our highly regarded SEO management.

Search Engine Optimization (SEO) Management:

This process increases the traffic and quantity of the clients’ websites through organic search engine results. We take a unique approach to help make sure that our clients’ site ranks high in any search engines for relevant phrases and keywords.

Google Ads:

We are partners with Google ads for the past ten years. What are Google Ads? It is an advertising system by Google. It is an efficient way to promote clients’ websites or products.

Accessing The Right Marketing For Your Business

It does not matter if you have a local business or global; Networking Bizz will help find solutions that are unique to your business. We not only provide services to big companies but also to medical, home services, law, franchises, and small businesses.

We bring straightforward and effective management packages and vast in-built digital experts. We function and work based on a data-driven solution. We, as a company, pride ourselves in the long term relationship we have with our customers.

If you would like us to help you increase your SEO rankings and outrank your competition, call us to schedule a free consultation session at 1(213) 792-4577 to clear any doubts.

The Ultimate Website Marketing Strategy to Increase Conversions [Step-by-Step Guide]

By | seo advice for business

Every small business needs a strong website marketing strategy.

The Internet has drastically changed the way that most businesses build and promote their brands as more and more consumers are engaging with brands online before making a purchase. According to Business Insider, 40% of consumers are heading to the search engines to get more information as they make their purchasing decisions. This should come as no surprise given that Google gets over 100 billion searches each month.

What does this mean for your business? If you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you may be missing out on valuable opportunities to reach and engage your leads online.

Or maybe your website isn’t fit to handle the strategy you do have in place. Check out your website’s performance with our free website analysis now. It only takes a few seconds that could save you a lot of money.

Below, we’ve created a step-by-step guide to creating an effective website marketing strategy for your business. By following the process below, you’ll be on your way to developing an integrated digital marketing strategy for attracting, engaging, and converting more leads over time.

Step 1: Conduct a website analysis.

The first step to creating an effective website marketing strategy is to audit your current website. By conducting a website analysis of your current site design and content, you can better understand what you’re doing well and where there may be opportunities for improvement.

When it comes to site design, you will want to consider the user experience. Your website should be easy to read and navigate. Review your navigation bar and site map to ensure that visitors can easily find and access the pages they are looking for. Make sure that font sizes and colors are easy to read and all images can be viewed, especially from smaller device screens. And before you go live with your new website design, test it out first on all devices. Also, check your website’s pages using different browsers. You can’t expect everyone to use Chrome browser just because you do. Try it out and see if it delivers the same functionalities across all browsers. You see, aside from the content, user experience is one of the key factors for ranking on search engines.

When analyzing your site, you should also look at load times. Slow load times will not only impact the user experience but can also hurt you when it comes to SEO. To reduce load times, make sure that any images or video that you use on your site is condensed so it does not impact the time it takes for each page to load.

Another thing to look for during your website analysis is whether your site is mobile responsive. Mobile-friendly websites are no longer optional for businesses that want to remain competitive in the digital marketplace. In fact, Business Insider reports that mobile continues to drive the most sales growth for businesses. Yet only 60% of the top 100 global retailers have a site that is mobile responsive. Not only does a mobile responsive design help improve the mobile device user’s experience on your site, but it can also have an impact on your SEO.

In addition to analyzing your website design, it’s also imperative that you look at your site content. What pages do you currently have on the site? Do you give the user enough information to move forward in the purchasing process? Review your written content to ensure that it provides enough information for visitors to understand your business, products or solutions, and the value that you can provide.

Also, make sure that the content is written with your audience in mind. Headlines should be attention-grabbing and content should focus on your target buyers’ biggest challenges. Use a tone that resonates with your audience and tailor your topics to their preferences.

Step 2: Optimize your website for SEO.

The second step in developing a website marketing strategy is to optimize your website for SEO. After you have analyzed your current website and identified areas of opportunity, it’s time to make sure that your site is optimized for the search engines. Search engine optimization is the process of making changes to your website design and content to make it more attractive for the search engines. In turn, you are helping ensure that your site will appear on the search engine results page (SERP) for relevant keywords and phrases.

Best practices for search engine optimization are often changing or being added to as Google updates its search algorithm. However, there are a few principles that you’ll want to keep in mind as you make sure your website is optimized for search:

Keyword Research – One of the most important parts of your SEO efforts is your keyword research strategy. There are a variety of tools that you can use for keyword research, but the Google Keyword Tool is a great place to start. This helps you find search terms that are relevant to your business and better understand how many people are searching for these terms online.
Content – Once you’ve developed a list of potential keywords, you will need to plan and write content around these keywords and phrases. The goal here is not to stuff your content full of keywords, but rather to write informational and entertaining content that will add value for your audience once they find it on the search engines.
On-Site Optimization – In addition to using the keywords in the body of content, you’ll also want to pay attention to other on-page elements of your website such as titles, meta descriptions, images, and image tags. Use the keywords strategically when creating these different page elements to boost SEO.
Link Building – Link building is another important (and very complex) aspect of search engine optimization. Search engines look at how many pieces of content link back to your site as a way of understanding whether your site content is valuable. There are many different ways to build quality links, such as submitting your site to different directories or simply creating content that people will want to link to.
Overall, by improving your SEO, you can work to rank higher in the search engines for relevant terms. This allows you to drive more relevant traffic back to your site for measurable results. If you do not have anyone on your team that is experienced in SEO, you may want to consider hiring an SEO company for help with this part of your website marketing strategy.

Step 3: Start content marketing.

The third phase of your website marketing strategy is developing your content marketing. Content marketing is the process of creating and publishing valuable and relevant content that helps you attract and engage your target audience. By providing your target buyers with engaging content, you can work to build and foster stronger relationships with your leads.

Before you start creating content, you’ll want to develop a content strategy. This is the process of determining the different aspects of your content plan, such as:

What types of content you will create
What topics your content will focus on
Who on your team will create content
How often you will publish new content
What channels you will use to promote your content
Once you’ve created a content strategy, you can then work to develop a content calendar. This will help ensure that you are regularly publishing quality content on a consistent basis.

When it comes to your content marketing, it’s important that you choose topics that will be relevant and valuable to your target audience. You should also create a range of different types of content such as blog posts, e-books, infographics, videos, and other content assets that can help you build a stronger connection with your audience.

Step 4: Build a social media presence.

The next step in building your website marketing strategy is to work to build a social media presence. With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The first step in building a social media strategy is determining which social media channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. Instead, opt to spend your time and resources on the social media channels that your target audience frequents.

Once you know which social media platforms you will focus on, you’ll need to sign up for an account and start creating your business social media profiles, if you haven’t already. It’s important to keep branding consistent when it comes to images and descriptions. Be complete as much of your profile as possible to improve your chances of ranking in searches.

Now, it’s time to start building your social media presence. First, you’ll want to make sure that you are connected with your current customers on social media. Be sure to put links to your social media profiles on your website and in your shipping confirmation emails so that current customers and site visitors can check out your social media profiles and connect with you.

You can then work to grow your social media following by posting engaging content. In addition to posting updates and promotions from your business, you can share your content, such as links to blogs or gated content. You can also post links to third-party content that you think your audience will find valuable. The more quality content you post, the more likely your target audience is to follow along with your posts and engage with your brand on social media.

Step 5: Amplify with email marketing.

After you’ve started working to create more content assets and build your social media following, you can continue to amplify your website marketing strategy with email marketing. Email marketing enables you to get the word out about your new products and promotions while also driving traffic back to your website.

Before you start sending marketing emails, you’ll need to work on building your email list. There are a few different ways you can do this. You can start with the email addresses of your current customers. Then, work to build on your list by capturing new contact information from lead forms.

One way that you can work to collect email addresses from new leads is by creating a valuable incentive. An incentive that you might provide is a compelling content offer such as an e-book, checklist, or special guide that will help your leads better understand their challenges. You can create a landing page with a lead form that collects visitor email addresses in exchange for a free download of the content offer.

You can also add an email opt-in form to your website. Whether you use a header bar, a pop-up, or a side bar, you can ask your site visitors to sign up for your email list to stay up-to-date with the latest updates and content from your business. You can also place CTAs in some of your blogs or other content, encouraging your readers to sign up for your email list for more great content.

Step 6: Use paid advertising to speed up your sales cycle.

Though the goal may be to bring in as much organic search volume as possible, SEO takes time to work its magic. If you want to speed up your sales cycle a bit, you can introduce paid advertising into your digital marketing strategy. Paid advertising can help you bring more of your target buyers to your site where your content marketing and other elements of your digital marketing strategy can work to convert them.

There are two main options of paid advertising that you can introduce into your digital marketing strategy – Google PPC advertising and social media advertising. Let’s start with Google ads…

Google offers advertising on its search engine through Google AdWords or ads that display on relevant websites through the Google Display Network.

Both types of Google ads can help boost your visibility online and bring more visitors to your site. The Google AdWords content appears directly on the search engine results page, just above the organic results for the search term. This means that when users type in relevant search terms for which you have created ads, they will see your ad content at the top of the SERP. While Google Display ads will appear on the pages of relevant websites as a banner on the top, bottom, or side of the page.

Social media ads can also be used to help you boost visibility and drive more traffic back to your website. Social platforms like Facebook offer sophisticated ad targeting features that allow you to take advantage of user data in order to target those who are most likely to be interested in your brand. You can then deliver tailored ad content to these ideal buyers that encourage them to visit your site.

Next Step: Implementation!

Now that you know each step of the process, it’s time to consider whether your company has the time, resources, and knowledge to effectively implement your website marketing strategy. For most small businesses, every team member is already working at full capacity to keep business operations running smoothly. That’s why many business owners look for outside help when implementing their website strategy.

A website marketing strategy agency can help take care of all your website needs while your team continues to focus on your core business. The website experts at LYFE Marketing know just what it takes to help you create a stunning and effective website that will attract and convert more leads to help you grow your business. In addition to website design services, our team is also skilled at search engine optimization tactics that will help your business rank on the search engines, increase referral traffic, and build a strong online presence.

If you’re ready to get started, we are only a phone call away! Contact us today.

Top Tips to Improve Your Website SEO

Top Tips to Improve Your Website SEO

By | seo advice for business

Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand exposure and website traffic. It’s about understanding people and what they are looking for online. Once you know your audience, you can deliver the content they want, which in turn improves engagement. We previously discussed the best strategies to implement during COVID-19 and SEO is one of the most crucial aspects. Let’s discuss why SEO is so important and also learn some top tips that you can apply to your business to list higher in the all-important search engine rankings.

Why is SEO Important?

SEO tools are important because search engines are at the heart of online traffic. While paid advertisements and social media can still be effective, most online traffic comes from search engines.

Search engines cover a lot more digital real estate and find themselves in front of more people. SEO results also get more clicks than paid advertisements. Around 3% of people (2.8%) click on paid ads. SEO offers up to 20 times the amount of traffic as paid advertising. With statistics like these, you simply can’t ignore its importance. If SEO seems too complicated to grasp, consider hiring a business that specializes in SEO.

It’s impossible to talk about SEO without recognizing its longevity. Good quality SEO by a company is evergreen. The content will always be there on your website, continuing to generate traffic for weeks, months, and years. Paid advertisements last only as long as the money does. SEO never goes away.

There are several different kinds of website SEO an SEO company will use for your website. The most common ones are content SEO, image SEO, and off-site SEO. Content SEO is optimized website content like articles and blog posts. Image SEO covers meta-descriptions and names for images on websites. Off-site SEO refers to things off of a website that can affect search engine rankings, such as high-quality backlinks. All of these work together to create a higher ranking.

Website SEO Audits

SEO audits are one of the many ways an SEO company offers SEO tips for a website. This audit looks at how well your site is currently performing so that a company can understand where to go from there. Search engines use a lot of different factors to analyze and rank websites. An SEO company will use an audit to check how your site performs on these factors. It helps to determine problem areas that need to be fixed in order to take your site to the next level. They’ll provide you with a list of everything you can do to improve the SEO of your website following the audit.

This audit covers things like on-site SEO and hyperlinks, the current state of your SEO content, and the backlinks you get from other websites. Backlinks are an essential part of an SEO strategy, but not all links are created equal. It reflects poorly on your site if you are linked to by a questionable source. An audit is useful because the first step to website SEO is understanding your current situation.

Create High-Quality Helpful Content

The most common mistake people make when writing content for website SEO is not paying enough attention to humans. Great quality content is written for humans first and search engine crawlers second. If you focus too much on keywords, you end up with a garbled mess. Instead, build your content strategy around helpful and high-quality content that users enjoy reading.

Make sure that you break your blog posts and articles up with headings and subheadings. These headings create pauses in the content and make it easier for humans and robots alike to process. The heading should offer some information about what the following paragraphs will discuss. People these days rarely read an entire blog post. They tend to focus on the things they think are most relevant to them. Headings stand out from the rest of the content and catch the eye. People may skim the post for a particular heading and read that section.

It’s good to have links to the content on your website, but these link names should be clear and concise. A great example would be “https://yourcompany.com/projects/our-first-project” as the link clearly displays all the information a person could need.

Use Backlinks Effectively

Backlinks are among the most important website SEO tools. Backlinks have been used in marketing and SEO for years. The more links you have to your website, the better your traffic and reputation, not to mention your rank on search engine results pages.

While good quality backlinks are as effective as they’ve ever been, how you develop those backlinks has changed over time. There was a time when you could just get backlinks on any website and have it be enough. These days, however, things are a little trickier.

Links should be generated on websites that not only have high authority themselves but are relevant to the original website. For example, a restaurant should aim to get links from directories and review sites. It wouldn’t be suitable for a company selling skateboards to be connected to a baby products website, even if that website was the most authoritative in its niche. A successful SEO company will incorporate backlink strategies into the overall content marketing strategy.

Another common tactic that no longer works is posting links to your site across blog posts and forums. While this will technically create a link to your website, it’s a weak quality link that search engines will penalize you for having. Get high-quality links from high-quality sources.

Use Keywords

Keywords are the lifeblood of SEO. This is something everyone knows. The problem is that not everyone understands how to use them properly. One of the most important SEO tips for website owners is to make good use of the right keywords.

Keyword spamming – the act of using keywords as much as possible – is looked down on by readers and search engines alike. People can tell when you’re trying to spam as many keywords as possible, and they don’t like it. It’s also bad for search engines because they want to see the proper utilization of keywords. Keywords should be used a handful of times in the text, with a keyword density of around 2-4% at the very most.

Try to focus on unique and long-tail keywords, so you have less competition. Don’t use the same keywords that everyone else is. Try to find something that people are searching for to find you. There are lots of ways to go around finding and creating good long-tail keywords. Google themselves have several SEO tools you can use.

Optimize Your Pages

They call it “search engine optimization” for a reason — you need to optimize everything. Optimizing your pages means finding ways to make your site load quickly and efficiently. Spread out content to make it more readable, so people are less tempted to feel overwhelmed and click off the site.

User engagement is a key aspect of website SEO, and they will leave your site quickly if the experience is not optimized. A high bounce rate can lower result in websites being ranked lower by search engines.

There are lots of things you can do to optimize your content. Compress images so they load faster, consider how items are placed on the page, and include on-site links and navigation when you can. The better optimized your pages are, the more effective they are at capturing leads and converting them into customers. Check the graphic to see more about how to optimize your pages effectively. A perfectly optimized page is one where all these elements are implemented together. Even one poorly optimized aspect can ruin the effectiveness of other aspects.

Summary

What is SEO? It turns out the answer is more complicated than you might expect. SEO is getting your website to load quickly and effectively. It’s getting links to your website so people visit. It’s using keywords properly. At the end of the day, SEO is all about generating organic traffic for your website in an efficient way.

How to Use Google My Business to Boost Your Content & SEO?

How to Use Google My Business to Boost Your Content & SEO?

By | seo advice for business

Knowing how to use Google My Business is standard for every digital marketer, right?

Actually… no.

While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging.

To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to help understand what to do if you have multiple listings or service area businesses (SABs).

We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways.

Find out:

  • How does Google My Business fit into my content strategy?
  • Why should I care about Google My Business?
  • Does Google My Business help me with SEO?
  • How does a content marketing platform help me manage Google My Business?

Tools:

  • Google My Business verification troubleshooting guide.
  • Guide to Google My Business Optimization.

Why Should I Include Google My Business in My Content Distribution Strategy?

As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.

One way to do this is to update your Google My Business listing weekly as a channel to share your current content.

Content particularly relevant to Google My Business is locally-focused content (for example, events or specials.)

Why Do I Need Google My Business?

Did you know, on average, businesses receive 943 Search views and 317 Maps views each month?

This data, from a 2019 BrightLocal study of 45,000 anonymous local business listings, shows there is a great opportunity to get more views, clicks, and actions as a result of your localized content.

Reasons why a Google My Business Listing is Useful.

To see the proof, you can check out Google My Business Insights to gather data on how many people viewed your listing, saw your post, clicked on it, and engaged.

However, Google My Business Insights may not always be accurate.

Consider using Google tracked links in your posts to more accurately report clicks and engagements right in Google Analytics.

Google My Business helps digital marketers get views on their content without having to wait for Google to rank it in the top ten search engine results.

The benefits of posting on Google My Business go beyond acquiring views and clicks on your latest content.

Regular posting can earn you a coveted spot in the local 3-pack, which is the top 3 business listings for relevant search terms, and this placement alone is a valid reason to add a new post at least every 7 days.

Creative Google My Business Content.

Additionally, the same BrightLocal study also revealed a typical business receives up to 59 actions per month on Google My Business.
These actions can be clicks through to your website, requests for directions, or phone calls.

The majority of actions are in the form of clicks, but unless your Google My Business listing is optimized, you could be missing out on actual phone calls or in-store visits.

Yikes!

Your posts on Google My Business signals to Google indicating your business is the right one to display for related searches locally.

Reviews on Google My Business are critical.

They effectively represent your customers’ confirmation your business is reputable, especially when you take the time to respond to each one; positive or negative.

In fact, a prompt, empathetic, and helpful response to a negative review can be more valuable than a positive review.

We all make mistakes.

Consumers appreciate those businesses willing to accept and fix them in a timely fashion.

An important point, and perhaps the most important of all, your posts show potential customers what’s new with your business at exactly the right time – when they are looking for it.

A 2019 study from Ben Fisher reported only 17% of the businesses reviewed had a post within the last 7 days.

So, more than 80% of businesses did not have anything new to share with searchers who are actively looking for their businesses.

Inconceivable!

Troubleshooting Guide for Google My Business

What Kind of Content Should I Be Creating for Google My Business?

Keep Your Listing Complete & Accurate

Before you create any content, ensure your GMB listing is complete (address, telephone number, business hours, business overview, products/services, etc.) and accurate (links to your website, social accounts, other relevant sources of information.)

This may seem basic, but far too many small businesses neglect the details and Google is all about details.

Share Offers & Specials

You can experiment with creating content specifically for your Google My Business listing.

It’s important to remember the intent of the person viewing your listing is likely more transactional.

This means you can take a more direct sales approach: offers, specials, or what sets your business apart from your competitors.

Post Encouraging Content

If your business sees customers at its location, you can describe the experience you want your customers to have when they arrive.

Videos, photos, and even introductions to the team members they will meet are all great ways to encourage customers to visit you.

Make your Google My Business page inviting for your customers. Think “Daily Specials,” “Seasonal Offerings,” or even weather-related: “Our Patio is Open!”

Create a Media-Rich Listing

Invest in working with a Google-certified 360 virtual tour professional to add videos to your verified listing, or create your own video to introduce yourself and your business.

(Be sure to also upload this to YouTube and optimize your channel for the best results; another important topic on its own.)

Introduce Photos

Your shop, office, or business photos should be used as your cover image.

Try including photos of your work or featuring your products.

Share projects you are proud of or which have garnered a special review.

In fact, many of your contributions to Google My Business should come in the form of photos.

There’s compelling evidence that businesses with 100+ photos in their Google My Business listing get more clicks.

Answer Questions

Check to see what questions potential customers are asking about your business and answer them in a blog post shared on your listing.

Does Google My Business Actually Contribute to SEO?

Yes, it does – at least locally. It can help in a few ways.

Not only does a verified and optimized Google My Business profile stand a better chance of being in the local 3-pack, putting your presence at the top of search results, it can also indirectly help your website rank.

It does this by providing social signals to Google, by driving traffic to your website, and by providing social proof in the form of reviews.

Google says local search results are based on “relevance, distance, and prominence.”

  • Relevance: How well a listing matches the intent of the searcher.
  • Distance: Google pairs searchers with verified businesses in close proximity.
  • Prominence: How well-known your business is.

Can a Content Marketing Platform Help Me Manage My Google My Business Listing Better?

A content marketing platform can help you manage all of your content better.

It brings planning and clarity to your content calendar and ensures you stay on top of creating regular posts within Google My Business, which is an easily forgotten task.

Having a content marketing platform brings structure and focus to your content marketing plan and helps you to draw upon the expertise of multiple team members with features to make collaboration easy.

A content marketing platform gives you a process to work from and analytics to help you to better understand how your activities are working.

If you can identify activities that are making a positive impact, then you can use these ideas for future content items.

Tailoring Content for Google My Business Seems Like a Lot of Work – Why Isn’t Updating My Website Enough?

Google My Business is a free tool, which has a direct impact on current local businesses.

As with anything, you need to feed it to make it grow. Google will not connect-the-dots for you.

The intention of Google My Business is to provide searchers with immediate and accurate information.

Achieving rank takes time and this isn’t useful for relaying information that will go stale quickly.

And, in so far as it’s a tool offered by Google, one has to believe Google puts a high stake on content maintained there.

Think of Your Own ‘Google My Business’ Experience

It’s a lot to expect for digital marketing managers and small business owners to become skilled at Google My Business, on top of the myriad of other marketing activities required to foster a presence online.

Because of the vague help documentation from Google and frustratingly long response times from Google, it can be tempting to leave it for another day.

Ultimately though, think of the last time you performed a local search and how easy Google My Business made the process of choosing where to go.

Once your listing is verified successfully, your time investment is likely only an hour or two a month and we suspect there are many further opportunities to come with this great, free business tool.

Find the time in your schedule to dig in and really ‘own’ your Google My Business listing.

Use this worksheet to help gather up the information you need to get started: Guide to Google My Business Optimization.

Digital Marketing Agency

How to Take Your Digital Marketing Agency to the next level?

By | Digital Marketing & Google News

Are you looking to take your marketing agency to the next level? There will come a time where you are ready to take the business forward to compete at a higher level, but knowing how to go about doing this is difficult, particularly when you consider what a large industry it is and how competitive it can be. It will depend on your business and the challenges that you face, but there are a few effective strategies that you could try which could make a big difference to the success of your brand and help to take you forward. So, if you feel that it is the right time to take the business forward, here are a few ideas.

Follow Up With Clients

Following up with existing clients is intelligent for a few reasons. First, it helps you to gauge how happy they are and if there is any aspect of the service that could be improved; plus, it also allows you the chance to obtain a client review which will be useful for securing future clients and improving your reputation. It will also help you forge stronger connections to your clients which should help you to retain them (provided that they are happy with the service that you provide).

Show Your Expertise

Digital marketing is a fast-changing and complex industry, but it is a service that is required by every type of business. This means businesses need to feel that they are in safe hands and are experts in the field, so you need to take steps to show your expertise with creating quality content. This content should be engaging, geared towards your target audience and use a variety of media to make it more impressive and appealing.

Use An SEO Reseller

SEO is usually the most important form of digital marketing which delivers the best results, but it is also time-consuming and can be complex. Using an SEO reseller is a smart idea because this will see the work completed by an expert — but still under your brand name — so you will benefit from the results. It frees up a huge amount of time for you to focus on the other services that you provide.

Automate Where Possible

In order to take your business to the next level, you will want to improve efficiency so that you can free up time and reduce stress. Automation is an excellent way to do this as there are all kinds of repetitive admin tasks that can easily be automated which can free up time, but also reduce errors and streamline the entire business.

These are just a few ideas for how you can take your digital marketing agency to the next level. There will come a time where you are ready for the next step, but it is hard to know how to go about doing this in such a large and competitive industry, which is why it is useful to know a few of the most effective strategies.

Mistakes in Social Media Marketing

5 Mistakes You Might Be Making in Social Media Marketing

By | Social Media News

Social media is one of the best ways to market your business, no matter what industry you belong to. This is because platforms like Facebook and Instagram have millions (or even billions) of active monthly users, and you can easily reach out to them by sharing relevant and interesting content.

That said, here are 5 common mistakes you need to avoid in social media marketing.

5. Overlooking Branding

There are thousands of large and small businesses posting on social media, so you need a unique brand image in order to stand out. Use various components, particularly the color palette, communication tone and language, and an attractive logo.

When you share images and videos on social media for marketing, make sure they include your company logo, making your brand more recognizable and memorable. If you don’t have one, use a professional designer or freelancer. You can’t use a machine to create a logo, even though these services can be affordable. Only a graphic designer can understand your brand requirements perfectly.

4. Buying Followers

It’s clear that social media and influencers are changing ecommerce by affecting the very dynamics of marketing. However, do you know that most social media celebrities have tons of paid followers? Many brands and influencers purchase followers, and there are many easily accessible platforms for that.

If you’re considering this step, stop right there. Most platforms have advanced algorithms that can detect accounts that have paid or fake followers, and you could be banned if you’re found to be engaging in this practice. Also, you won’t be able to generate actual interest for your brand online as these fake followers won’t interact with your shared content. So, it’s better to get as many organic followers as possible.

3. Ignoring the Comments Section

One of the biggest reasons brands are active on social media is to be able to interact with their target audience in a relaxed, comfortable environment. If you want the best results from your social media marketing campaigns, it’s important to interact and engage with your followers on a regular basis.

Responding to comments on posts is a great way to improve your social media engagement. Whether you get praises or complaints, addressing them promptly and professionally will ensure your customers are happy. You can also register their feedback in order to avoid doing things that upset them in the future.

2. Creating Unoriginal Content

Social media is a fun and vibrant place. So, if you want to attract followers and fans, create content that is fun and original. Think outside the box, and don’t shy away from ideas that are slightly edgy or unconventional. You just might be surprised by the results! Besides, there is no dearth of great social media content ideas and examples of brands online for inspiration.

1. Using the Wrong Hashtags

Hashtags play a huge role in social media marketing, especially on Twitter and Instagram but also Facebook and LinkedIn. However, you need to use the right hashtags for your marketing efforts to bear fruit. If you don’t know which hashtags are good for you, look for ideas among your competitors. You can also use topical hashtags as they are relevant and timely irrespective of your content.

Conclusion

By avoiding these common pitfalls, you’ll be set up for greater success, engaging more effectively with your audience in a genuine way while attracting more social media users to your products, services and solutions.

Is Directory Submission Good for SEO in 2020?

Is Directory Submission Good for SEO in 2020?

By | seo advice for business

“Can you still use directory submissions for SEO?”

This question crops up repeatedly on forums and it’s unsurprising as once upon a time directories were the staple of SEO, indeed they existed before search engines did and were the main way of navigating the web. A simple copy/paste of the same description to hundreds of directories and you were sorted.

Are directory submissions good for SEO?

Fast forward to 2020 and SEO has become a lot more complicated, however directory submissions if done correctly can still play an important role as part of a larger SEO campaign.

Personally, I find this change refreshing. Just as websites were once jammed with keywords, and user-experience was immaterial to your SEO, now having great content and a positive user-experience is vital. So to with directories, some have survived the test of time and are still important for SEO today, others have lost all merit and often vanished from the web entirely.

Having links from directories is also no longer enough to rank well with Google, and creative, engaging guest posts on relevant sites that backlink to your website will go further than submitting to directories. As an SEO agency, this is great news, as it means the job now involves writing engaging content, creating infographics, and striving for excellence, which is far more satisfying than the old black hat methods that used to work, but no longer do.

How do you find the best directories?

The best way to guarantee that a directory submission will be beneficial is to ask yourself,

“If SEO didn’t exist, would I still submit to this directory?”

If the answer is, “Yes,” then it’s a lot more likely that the directory will also help with SEO. Note, the questions isn’t, “If Search Engines didn’t exist.” Some ways of finding the best directories are as follows:

Find a relevant directory in your niche or region
If you repair cars in Washington, own a furniture shop in Paris, or have a games platform usable by anyone in the world, then the best directory for you will be different. There are also international directories, some catering for multiple languages, most catering for a single language. You’re therefore best of starting by searching in Google for either:

  • A relevant keyword OR
  • A broader category OR
  • A geographic region

And looking through the first few pages of the results to see if any directories or lists appear. Start with those and to find more directories, repeat the process but add “directory” or “submit” or “submission” to your search.

If a niche directory appears for relevant keywords, then it’s likely to drive traffic to your site, which will help increase sales and is also far more likely to help your SEO, regardless of the directory’s statistics (more on this later). At the end of the day, if Google considers a directory important enough to rank in the first few pages for a relevant keyword, then it’s worth you joining the directory, particularly if it’s free or cheap.

Find a general directory with good overall value

As well as niche directories, there are a wide range of generalist directories that cover pretty much any topic imaginable. To find these, you can simply search in Google for “directory”, “free online directory” or “list of directories” and you’ll find plenty of results.

For general directories it’s worth checking out their stats more carefully before deciding to use them, as if you submit your site to too many low quality directories, this could get your site penalized, rather than rewarded.

One way to find the best directories is to compile a list then run them through a tool like Website SEO Checker, pictured below.

This provides a wide range of stats about a website which overall give a good indication of how successful a site is and how much a link will benefit you. The most relevant are as follows:

Domain Authority (DA) – A scale from 1 to 100, 100 being the best of how much authority a site has based on the backlinks going to it, its age, and various other factors. Aim for a DA of at least 25.

Age – Older directories are more likely to have built up a reputation over time, though don’t rule out a new directory if its other criteria are good.

Alexa rank – A ranking of most of the websites online, where 1 is the most visited site in the world, gradually counting downwards. The lower the Alex rank, the more traffic a website receives. This is an important indicator of traffic, but please note that it’s not very accurate.

TrustFlow (TF) – Similar to Domain Authority, but focuses more on how trustworthy a site, calculated in particular by links from highly reputable websites. A very low TrustFlow, a very high Alexa rank, or no Alexa rank at all is an indicator that a site is unlikely to be valued by Google and unless it ranks well for specific keywords / a specific region that’s highly relevant to your business, is best avoided.

Another indicator of whether a general directory will be good for your business is whether it has a relevant category that’s as close to your niche as possible. If it doesn’t have any categories that remotely describe what you do, you’re best avoiding it.

How to complete your submission

Google do their best to discount duplicate content on the net, and penalize excessive duplicate content in backlinks, plus there will be a finite number of high quality directories for you to submit to, therefore you’re best writing unique content for every single directory that you submit to.

To avoid any risk of a penalty, if asked for an anchor text that the directory will use when linking to, go with your company name, rather than a keyword.

Think about what unique selling points your business can offer and focus on this. For an American audience, focus primarily on the benefits of your product or service. For a UK or European audience, use a mixture of selling the benefits and describing the features.

If you plan on doing multiple directory submissions, you may wish to use a dedicated email address for it, to avoid getting spam afterwards, though make sure you use the correct postal address, phone number and web address, as having these consistent throughout the web has been shown to help with local SEO.

Checking if a site is already indexed

Directories are far better than they used to be, so most have a decent search interface where you can check if your site has already been indexed, however one way to be sure is to search in Google for:

Site:example.com company name

This will show you all results on the directory that mention your company.

How much should I pay for a directory submission?

In 2020 most general directories offer a free option or charge a few dollars to let you index your business, and it’s probably not worth paying more than this. Some local or niche directories can charge anything up to a few hundred dollars to index you (e.g. a property for sale directory). For these kind of directories, ask yourself what it’s worth to you. If it’s a specific niche and the directory receives a high volume of traffic, then it will be worth considerably more to you.

What other kinds of backlink are there?

As we mentioned at the start of this article, directories aren’t the only type of backlink Google consider and in 2020 it’s particularly important that you have a range of different types of backlinks to rank well with Google. Some other SEO link building strategies to consider are:

  • Writing guest posts and arranging for them to be placed on relevant blogs
  • Social media marketing
  • Image or infographic shares
  • Advertising on small ad sites
  • Creating amazing content that people will want to link to

When directory submissions are done properly they are an effective tool as part of a larger SEO and link building campaign and can also help to drive traffic to your site and improve your branding.

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

By | Digital Marketing & Google News

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month.

Why Engagement Retargeting Was Needed for LinkedIn?

One of the harder parts of buying media in paid social is that the vast majority of users prefer to not leave the platform.

Without on-site behavior to rely on for retargeting, advertisers can be left sending top-of-funnel ads to the same users over and over, without the insight that they may have taken on-platform actions already.

More and more, social platforms have pushed to try and recreate remarketing possibilites based around a user’s on-platform behavior.

Facebook developed this steadily over the years, with the ability to target users who engaged with posts, contacted a Page via Messenger, watched a certain percentage of a video, and many other options.

With the cost of LinkedIn, many advertisers can struggle to drive enough traffic to build a remarketing audience worth the cost to get users to their website.

Because LinkedIn is heavily business to business, the product life cycles tend to be long, with many interactions along the way to a purchase or conversion.

How Lack of Engagement Retargeting Impacted Advertisers

The lack of insight or ability to retarget on-platform behaviors like users who watched a video or interacted with a lead form was a hindrance.

“There’s so much value in being able to keep top-of-mind for all platform interactions, rather than just the portion that makes it to the website,”

said AJ Wilcox.

Wilcox is the founder of B2Linked, an internationally recognized expert agency in LinkedIn Ads, and the host of the LinkedIn Ads Show Podcast.

This was also creating looming angst around the demise of third-party cookie reliance in ads.

“Engagement retargeting on LinkedIn is something we’ve been waiting on for a long time. The platform’s existing retargeting solution is fully reliant on cookies, so half of your traffic doesn’t qualify (iOS devices) and the other half will be gone in 2 years. It requires someone to visit your website,” – AJ Wilcox.

Lead Gen Form Retargeting

Audience creation is done in the Account Assets section by choosing the Matched Audiences option. It will work with awareness, engagement, and conversion objectives.

Audiences can be created based on members who opened or submitted the lead forms you run on LinkedIn.

The window for engagement can be from 30-365 days in the past.

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

The audience will have a minimum size requirement of 300 to be used in a target.

Video Retargeting

Audiences for video retargeting are also in Account Assets section by choosing the Matched Audiences option. It will also work with awareness, engagement, and conversion objectives.

You can create audiences based on how much of your video audiences watched:

  • 25%
  • 50%
  • 75&
  • 97%
  • 100%

Like Lead Gen Form audiences, you can choose a time period of 30-365 days in the past.

You also specify which video ad campaigns you are looking to focus on. It will list the number of video views per campaign, completion rates and time periods.

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

The Video Views option also extends to users who viewed on the Audience Network.

Future Iterations of Engagement Targeting

While LinkedIn hasn’t announced anything further, Wilcox notes this is a great first step to opening the door further.

“My hope is that this will be a platform that continues to get access to new audiences. I’d love to see the ability to retarget those who clicked on an ad (not just those who made it to the landing page), and even visitors to personal Profiles and company Pages in the future,” he commented.

LinkedIn’s announcement is here, and they have updated their retargeting documentation to include these new features.

Content Marketing During COVID-19: 6 Reasons to Keep Creating Content

By | Digital Marketing & Google News

The COVID-19 pandemic has put much of the world on pause.

However, as a brand, the COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt.

Staying totally silent with content creation is the wrong choice.

Here are six crucial reasons to keep creating content during this pandemic and beyond, no matter what the virus and economy throw at us.

1. People Are on Their Digital Devices A Lot

Let’s first address the fact that people are on their phones/tablets/laptops all the time nowadays.

While cooped up in quarantine and working from home, millions have turned to digital devices for everything from news to entertainment.

The Washington Post just recently reported that iPhone weekly screen time reports are through the roof. App usage is also seeing a surge as people browse Facebook, Instagram, TikTok, and others for hours on end.

So, what does this have to do with your brand’s content production?

Well, to put it frankly, you’ve got an audience of bored, technology-addicted customers at your fingertips.

Even if people are clutching their wallets tightly during this uncertain time, there’s still a huge opportunity to reach out and influence large groups of customers through your content right now.

Publish that new blog post.

Share stuff on Facebook.

Keep up with your Instagram posts.

Trust us – people are looking, and even if they don’t purchase anything, they’ll notice what you’re publishing.

2. Quarantined Customers Are Looking for Distractions

Speaking of bored quarantiners on their phones, let’s talk about how you can provide online distractions for customers.

Confinement, reduced social and physical content, and frustration have led many people to feel extremely anxious while isolating.

As a brand, you can either view this as an intimidation factor or as an opportunity to provide people with the distraction they need to manage their concerns.

Everywhere you turn, people are talking about the pandemic and its repercussions.

Although this is an angle you can take in your content, you can also produce messaging that isn’t about anxiety-inducing topics.

Take a look at the recent Netflix hit show, “Tiger King.”

Why is it so popular? Is it because it’s stellar quality or beneficial to people’s lives?

No – it’s because it’s downright distracting from the concerns of the world around us.

That’s why it’s been watched by more than 64 million households.

People are desperate for entertainment and interesting content during a time when they’re practically on house arrest.

What can your company do to give people a little distraction right now?

If you’re a skincare company, write a blog about tips for taking care of yourself while you’re at home.

 

Are you a toy business?

 

Publish posts on innovative ways for keeping kids entertained.

 

No matter what kind of brand you’re a part of, there are strategies to give people a source of distraction. You’re only limited by your own creativity.

3. It’s Important to Take a Position

Sometimes, taking no position is worse than taking a bad position.

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The absence of commentary on COVID-19 could lead people to think your brand is tone-deaf or simply uncaring, and you certainly don’t want that.

Use content as a method of positioning your COVID-19 related messages.

Everyone, from brands like Nike to Coca-Cola, is speaking out about their thoughts and actions surrounding the virus.

In doing so, they’re taking a stance people can admire.

There are many ways to take a position through your content.

  • Write a post about your charitable donations during the quarantine.
  • Provide free value to customers/followers.
  • Send your thoughts and positivity to those who need it.
  • Support healthcare workers and other essential employees.
  • Discuss what your brand is doing to keep people safe.
  • You can also use your “re-positioning” around the coronavirus to improve current content marketing strategies.

For instance, have you seen the home security systems that are highlighting the importance of safety right now?

Or the car commercials that emphasize “comfort” more than before?

Healthcare products that boast of “immunity-boosting” properties for your family?

Take a look at what your position on COVID-19 is and how it can play a role in your content production.

Ignoring the virus and its repercussions isn’t an option – it’s time to speak up in a way that works for your brand.

4. Content Is a Long-Term Investment

Feel like your brand isn’t getting much attention during the pandemic?

That’s understandable – these are uncertain times in which people are being pulled in multiple directions at once.

However, that doesn’t mean halting content production is a good idea.

People might not be engaging with it right now, but there are some kinds of content that aim at long-term goals. Rather than driving on sales-focused content, try to look toward the future.

Over the next few months, write content that can:

  • Improve brand awareness by showing your personality and beliefs.
  • Inform potential buyers about the current status of your business and products.
  • Build trust with customers through continuous communication and support.
  • Increase customer loyalty through feedback and engagement, as well as special offers.
  • Boost leads by reaching out to customers through entertaining, informative pieces.
  • Don’t think of each blog post or social media campaign as a here-and-now strategy.
  • Think of it as an investment in people’s long-term awareness of your brand.

When the Content Marketing Institute gathered responses for the 2019 B2C Content Marketing survey, it found that nearly 90% of the most successful brands stated that content marketing helped them increase brand awareness over the course of 12 months.

We don’t know where this pandemic will leave us in a year, but we do know that things will continue to change.

Your content right now needs to be about brand awareness – something that will lead to revenue.

5. Can’t Get Many Conversions? Gain Followers

With the recent economy’s instability and the impending recession that’s been predicted, many people are holding onto their hard-earned dollars tightly.

Therefore, it’s not surprising that many businesses are experiencing fewer conversions during the pandemic.

Even Google search ad impressions have begun to decrease to 7% below average. Conversion rates on PPC ads have dropped by an average of 21%.

So, you might be thinking, “Why would I waste my time using content to reach customers?”

The answer lies in your mindset about producing content.

Writing blogs, creating social media posts, and starting new campaigns isn’t just about earning revenue – it’s about gaining followers on other platforms.

As TechCrunch pointed out, Under quarantine, media is actually social.

People are no longer following brands solely for shopping purposes – they’re following them to connect, and if you can harness that energy, you can substantially bump up your follower counts.

Business as usual posts won’t cut it.

Entice followers with posts about how you’re adapting and how you can be there for them during this difficult time.

Did you know that back in October 2019, Chipotle was the only major restaurant chain with a TikTok presence?

Now, hundreds are adapting to go where their people are – on entertaining social media platforms.

By Mid-March, brands like WhatsApp, Facebook, Twitter, and Instagram had all experienced at least 40% spikes in usage.

Instead of worrying about how your customers are distracted and unwilling to spend money, jump on the chance that they’re very present on media platforms you can access.

If necessary, start new content accounts where you feel you can reach out to a higher number of potential followers.

Don’t be afraid to experiment, especially when people could really use a good chuckle or some interesting news.

6. Consistency Is Always the Key

More than 500 hours of video content are uploaded to YouTube every minute as of May 2019.

There were nearly 75 million blog posts published on WordPress sites in April 2020.

Nearly two-thirds (62%) of companies with more than 5,000 employees publish content on a daily basis.

Consistency and regularity are two huge aspects of content success.

Although it might be tempting to take a break from religiously posting while everyone is quarantined, such a disruption could hinder some of the success you’ve already garnered.

Additionally, Google is always on the hunt for fresh content.

All of your content has a shelf life, and if the search engine doesn’t consistently pick up on new content, your SEO results could suffer.

You might not need to publish on a daily basis, but try to keep up with your schedule as much as possible, despite the circumstances.

In Conclusion

Content is a tool – which means it’s only as effective as the brand that wields it.

During the pandemic, and after, it will be up to each individual company to see how they can make their content worthwhile.

Still, it seems clear that the companies that continue to produce content, even during this strange time, will come out ahead as the leaders, educators, and popular brands.

Don’t let your marketing fall by the wayside just because the rest of the world is on pause.

Adapt to this new pandemic society and learn how to maneuver around its ups and downs.

Remember: content marketing is a long-term game, so don’t get too stuck in the right here and now.

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