IHOP to IHOB: Will the New Marketing Strategy Work? Three weeks after the International House of Pancakes (IHOP) launched a teaser campaign to call itself IHOB to draw diners to…
WhatsApp Launching Pay-to-Use Tools for Brand Marketers Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app The new Facebook ads that…
Google revamps local events search to include personalized suggestions Last May, Google launched a new events feature designed to help web searchers more easily find things to do nearby, while also challenging Facebook’s…
What Search Marketers Should Know About Amazon Prime Day Prime Day is Amazon’s annual shopping “holiday” exclusive for its Prime members. The one-day event was launched in 2015 to commemorate…
Facebook is Bringing Augmented Reality Ads to the News Feed On Tuesday, Facebook announced it is bringing augmented reality ads to the Facebook news feed and expanding shopping in Instagram…
At the end of 2014, a number of studies were released by the advertising and marketing industry showing that social media marketing and advertising was the most effective form of…
Supreme Court Rules That States Can Impose Sales Tax On E-Commerce Brands A recent ruling by the Supreme Court is going to change the way e-commerce interacts with the economy…
The life of the social media marketer is never a simple one. Not exclusively do you need to oversee one of the biggest gatherings of people in online history, you…
In just a short period of time Facebook has taken the world by storm, changing the face of the online world as people know it. A company headed by Mark…
Well, it finally happened. 2017 is going to go down as the first year in history when more money was spent by advertisers on digital and online media compared…
